In collaboration with the agency Pop Up Mob, the Kenzo truck cruised through Paris, introducing KENZO’s “Memento 2” collection featuring pop icon Britney Spears. The branded pop-up truck carried limited edition KENZO Cola, gifted around the streets of Paris. With its built-in flying ticket machine, fortunate participants who grabbed the winning ticket earned entry to Britney’s concert.
Exclusive to in-store locations, a branded vending machine showcased limited edition pieces from the Memento Collection x Britney Spears collaboration, allowing customers to discover and purchase these unique items.
In collaboration with the agency Pop Up Mob, the Kenzo truck cruised through Paris, introducing KENZO’s “Memento 2” collection featuring pop icon Britney Spears. The branded pop-up truck carried limited edition KENZO Cola, gifted around the streets of Paris. With its built-in flying ticket machine, fortunate participants who grabbed the winning ticket earned entry to Britney’s concert.
Exclusive to in-store locations, a branded vending machine showcased limited edition pieces from the Memento Collection x Britney Spears collaboration, allowing customers to discover and purchase these unique items.