La Rubia

Situated in 11 Howard, one of the trendiest hotels in Soho, NY, La Rubia’s unique concept turns it into an all-day experience, seamlessly blending a sophisticated yet casual atmosphere with elevated hospitality.

The Space and Design

The brand was meticulously crafted to embody a colorful and fun identity while maintaining an elegant and upscale vibe. Vibrant colors and diverse shapes infuse the space with dynamic energy, creating the perfect setting for an impeccable dining experience that effortlessly transitions into late-night dancing.

The Strategy

From coffee cups to menus and postcards, every single element has been designed with the goal of making La Rubia a memorable and inviting place for customers, ensuring they always come back. The thoughtful design extends across all touchpoints, enhancing the overall experience and leaving a lasting impression on visitors.

La RubiaLa Rubia
La Rubia

Situated in 11 Howard, one of the trendiest hotels in Soho, NY, La Rubia’s unique concept turns it into an all-day experience, seamlessly blending a sophisticated yet casual atmosphere with elevated hospitality.

The Space and Design

The brand was meticulously crafted to embody a colorful and fun identity while maintaining an elegant and upscale vibe. Vibrant colors and diverse shapes infuse the space with dynamic energy, creating the perfect setting for an impeccable dining experience that effortlessly transitions into late-night dancing.

The Strategy

From coffee cups to menus and postcards, every single element has been designed with the goal of making La Rubia a memorable and inviting place for customers, ensuring they always come back. The thoughtful design extends across all touchpoints, enhancing the overall experience and leaving a lasting impression on visitors.