Showfields is not just a retail store; it’s a mission to reimagine the retail experience.  Showfields introduces “House of Showfields,” a  sensory theater production offering customers a unique opportunity to deeply immerse themselves in featured brands. To support this innovative experience, we crafted a comprehensive brand strategy and identity, meticulously designed for marketing and social media purposes.

The design style embraces dynamic shapes, punctuated by pops of statement color and surrealistic elements. This carefully curated aesthetic captures and communicates the essence of “House of Showfields,” mirroring the dynamic and immersive nature of the sensory theater production and reinforcing the innovative concept behind Showfields’ unique space.

The strategy was meticulously tailored to capture the essence of the sensory journey, guaranteeing an impactful presence across diverse channels.